Listed inHong Kong Stock Exchange with Code
in chongqing
Founded in Chongqing in 1993 and developed nationwide, Longfor Group Holdings Limited (stock code: 960) was listed on the Main Board of the Hong Kong Stock Exchange in 2009, selected as a constituent stock of the Hang Seng Index in 2021, listed in the Fortune Global 500 for three consecutive years, and ranked in the Forbes Global 2000 for 13 consecutive years.
Longfor Group has built a high-quality development model, focusing on three major segments, namely development, operation and service, forming a "1+2+2" business pattern, giving full play to the synergistic effect of the five major channels, namely real estate development, commercial investment, long-term rental apartment, property management and intelligent construction, and realising a comprehensive layout in the first-tier cities and second-tier high-energy cities. At the same time, Longfor continues to improve the operating capacity of each channel to achieve endogenous growth with positive operating cash flow, and continuously optimise the quality of assets to achieve sustainable development.
Property Development
Since 1998, Longfor has developed more than 1,100 projects, with a total GFA of over 220 million square meters and delivery of over 900,000 housing units, and has been awarded the "Top 10 Real Estate Developers in China in terms of Comprehensive Strength" for 11 consecutive years. Longfor's ingenuity in space construction has created benchmark products such as Glory of Galaxy, Glory of Thrones, Lightyear, Platinum Island, and other residential and composite businesses, and the quality of its construction has received recognition from both inside and outside the industry.
Investment Property Operation
With "Paradise Walk" and "Starry Street" as its main product series, Longfor’s commercial properties is committed to its strategy of focusing on both light and heavy assets, and has realised a grid layout of the first-tier and second-tier high-energy cities. As of the end of June 2023, Longfor has opened a total of 81 shopping malls with more than 6,500 brands.
With active response to the national call of “both initiatives in housing rentals and purchases”, Longfor Goyoo has spread over in more than 30 high-tier cities with 110,000 apartment units, and maintaining its brand influence at TOP 3 in the industry. At the same time, Longfor Goyoo has also actively made layout in guaranteed rental housing, launching more than 40 guaranteed rental housing projects and opening nearly 20,000 rooms in 12 cities, including Beijing, Chongqing and Tianjin, to help young talents settle in the cities.
Longfor Goyoo has actively responded to the call of "encourage both housing purchase and housing rentals" and has a good presence in the first-tier and second-tier high-energy cities across the country, with a total of 119,000 rooms put into operation, and its brand influence ranked as the industry's TOP1 for two consecutive years. Meanwhile, Longfor government-subsidized rental housing has been launched in more than 10 cities such as Beijing, Chongqing, Tianjin, etc., with a total of more than 40,000 rooms put into operation, continuing to help young people to live well.
Property Service
Longfor Intelligent Living fully empowers property management and commercial operations with advanced technology. Longfor Intelligent Living carries out standardised property services in 13 major business sectors in over 100 cities, with customer satisfaction rates exceeding 90% for 14 consecutive years. As of June 2023, the property management segment of Longfor Intelligent Living has approximately 350 million square meters under management and provides commercial operation services to 81 shopping malls.
Longfor Smart Manufacturing integrates Longfor Group's full-industry development experience and industry-leading digital technology capabilities to help build smart cities. Up to now, Longfor Smart Manufacturing has acquired more than 50 construction management projects with a total GFA of more than 9 million square meters, and has established good cooperative relationships with Chinese central state-owned enterprises, local platform companies, AMCs, insurance companies, and universities and colleges, including Dajia Investment, China Railway City Development and Investment Group, China Oriental, and Tsinghua University, etc.
Social Responsibility
As one of the constituents of the Hang Seng ESG Index, Longfor Group has been actively fulfilling social responsibilities and has gained significant markert recognition for its environmental protection, social responsibility, corporate governance, public welfare and charitable activities, and has won the "China Charity Award", the highest government award in China's public welfare and charitable activities, as well as being selected as one of the inaugural Forbes China ESG 50. The Longfor Foundation has successively carried out various assistance programs around the whole life cycle in the fields of one old and one young, rural revitalization, and education assistance. Up to now, Longfor Group, its founders and Longfor Foundation have donated more than RMB1.9 billion to the society.
In the future, Longfor will adhere to the strategy of "SaaS, Space as a Service", focusing on customers' needs, taking technology as the driving force, and continuously upgradinge the development, operation and service capacity of urban space, With the persistence of practicing the concept of"For You Forever",Longfor will continue to create comfortable space and provide warm service to consumers.Also,Longfor will heartily fullfill consumers with more diversified experience and extend development space for business partners,with a view to become a customer-centric space creation service provider.
